A Guide for Business Owners
Groundwork
Ten months to build a business you love, and that loves you back.
The Story Behind Groundwork
I told myself I wouldn't create any new products this year. Then I found myself blowing through my daily screen time limit (again) and an idea I couldn't shake took hold.
I crave less screen time, but all my work (and a good chunk of my hobbies) happens on a screen. Then I came across research showing that you engage more of your brain when you move offline and work in real 3D space.
If you run a business, you know it's on your mind all the time, whether you want it to be or not. So I wanted to design something that could be the nucleus of an intentional moment.
Time set aside for working on the business, not in it.
How it works
Intentionally slow
One chapter per month. No rushing, no overwhelm.
Offline
Not another newsletter. A physical guide that lives on your desk.
Tactile
Offline exercises to engage your brain and body.
What you'll work through
Each chapter arrives monthly, designed to be worked through slowly and returned to often.
North Star
Where do you want to head? Define your direction and the metrics that matter.
Month 1
Understand the point
Why do people really come to you? Deep client reflection to uncover what matters most.
Month 2
Your financial waterline
If you can't do good work and make money, you won't do good work for long.
Month 3
Processes
Map your key workflows, so the business runs on systems, not memory.
Month 4
Frameworks
Take the pressure off repeatable decisions with structures you trust.
Month 5
System uplift
Does your tech stack support or burden you?
Month 6
Culture
Like a garden — it grows best when you tend to it deliberately.
Month 7
Visibility & trust
Surface the data to make good decisions. Find the right balance between transparency and trust.
Month 8
Execution
How to make an effective change — without burning people out in the process.
Month 9
Maintenance
The cycles and rhythms that support a sustainable, healthy business.
Month 10
Pre order now open Chapter 1 shipping in August
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
– Former Customer