A Guide for Business Owners
Groundwork
Ten months to build a business you love, and that loves you back.
The Story Behind Groundwork
There are three things I crave in business - headspace, time away from screens and the space to think big picture.
Groundwork was created on the hunch that others might also feel the same way.
For many of the clients I work with, getting out of the weeds and off the treadmill can be difficult. The day-to-day takes precedence and it’s hard to stay focused in a digital space that constantly demands your attention.
Ground work is designed to be intentionally slow, focused and physically grounded.
The nucleus for an intentional moment to focus on the elements that will make your business personally and financially rewarding.
Time set aside for working on the business, not in it.
I hope you will join us.
Madeleine Jackson, Founder
How it works
Intentionally slow
One chapter, in the mail, per month. No rushing, no overwhelm.
Offline
Not another newsletter. A physical guide that lives on your desk.
Focused
Offline exercises to engage your brain and body.
10 chapters
What you'll work through
Each chapter arrives in the post monthly, designed to be worked through slowly and returned to often.
North Star
Where do you want to head? Define your direction and the metrics that matter.
Month 1
Understand the point
Why do people really come to you? Deep client reflection to uncover what matters most.
Month 2
Your financial waterline
If you can't do good work and make money, you won't do good work for long.
Month 3
Processes
Map your key workflows, so the business runs on systems, not memory.
Month 4
Frameworks
Take the pressure off repeatable decisions with structures you trust.
Month 5
System uplift
Does your tech stack support or burden you?
Month 6
Culture
Like a garden, it grows best when you tend to it deliberately.
Month 7
Visibility & trust
Surface the data to make good decisions. Find the right balance between transparency and trust.
Month 8
Execution
How to make an effective change — without burning people out in the process.
Month 9
Maintenance
The cycles and rhythms that support a sustainable, healthy business.
Month 10
Pre order now.
Chapter 1 shipping in September!
A ten-month physical guide for business owners who want to work on their business, not just in it. One chapter per month. Offline exercises. Momentum without the rush.
Pre order pricing ends 30 July
Everything in Groundwork, plus three 30-minute check-in calls with Madeleine. Use them whenever you need them - to think something through, get unstuck, or sense-check a decision.
Want to work smarter, not harder?
Every week, I share inspiration, practical tips and creative business insights. Plus, new subscribers get an exclusive discount on Happy Medium courses and resources.
Join below!